From Good to Great: Customer Service January 20, 2011 4:39 PM | Tagged as customer service, School Webmasters
Good customer service is about making a client happy, happy enough to try your products or use your services and then sing your praises to all who will listen. Great customer service is the backbone of any successful business, big or small. And whether you accept it or not, running a school IS running a business. Your clients (parents, students, Board Members, and tax payers) are as critical as any corporation’s most important clients—and twice as demanding!
Some of the most important rules of great customer service are:
Now, take the information you get from all your customer service experiences and put the most commonly asked questions, along with their solutions, right on your website. This is another tool to good customer support in the digital age. Customers expect to access commonly needed information right online—even at 4:30 pm when the school office is closed (in the summer or on holidays). Use the same “tone” on your website as your very best personnel would provide. This includes “listening” by providing feedback forms to ask questions or provide input that may very well help you go from good customer support to great customer support.
Soon you’ll have a whole community of raging fans touting you and your school’s magnificence.
Posted in Communication, old-fashioned service, Public Relations | 1 Reply
Thursday, January 20, 2011 5:02 PM
This is really great information! We will definitely be implementing these ideas.
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