Search Engine Optimization (SEO) helps your Web site be found on the Internet. It should be part of your overall marketing plan—and all smart schools, organizations, and businesses should be thinking about marketing their services or products. 

Schools are in the business of marketing education. They must attract students (or at least their parents) in order to stay in business. In order to attract those parents and their students you MUST be found on the internet and that means you are in serious competition with every other educational organization in your community (including the parents themselves who opt to home school their children). To start with, your Web site MUST be professional, informative, and make a great first impression. Secondly, it must be found.

85% of Internet users find Web sites through search engines. However, 90% of Internet users do not search past the top 30 search engine listings (or the first three pages). That means that effective search engine optimization is needed to rank in the top 30 for most terms.  Don’t be fooled into believing the “if we build it they will come” fallacy—build it, yes, but then be sure you pave the road to your front door!

One of the most effective ways to accomplish more visibility is to achieve higher placement on organic search engines. Top placement also builds credibility for your school or organization because of the global nature of the Internet. However, search engine optimization (SEO) requires consistent monitoring to increase ranking results—and who on your staff has the time for yet another “duty as assigned”? Outsourcing this service is much more efficient and cost-effective than trying to maintain it in-house.

School Webmasters has partnered with companies with respected reputations, whose values and integrity use proven methodologies that work. Our “partner criteria” is high because we want you, our clients, to have a successful experience with a quantifiable return on your investment. We’ve tested them ourselves—on our own company—so we can speak from experience. Our SEO partners use a mix of business analysts and technical programmers to optimize your Web site for keywords and phrases that are focused and effective.  So whether you need local placement or national visibility, we can recommend the best solution for you.

Don’t get left in the dust. Make sure parents find your school when they search for the education that best suits their child’s needs. School Webmasters partners with the best—make your online presence count!