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Your support staff is busy. Your teachers are overwhelmed. Administrators are wearing many hats. But unless you have a dedicated Communication Director or PR Director or Public Information Officer who handles your public relations, communications, or marketing, it isn’t likely that the chore of managing the website will be high on their priority list. They also may not have the skill sets necessary to manage this important project. Gathering information that will turn your website into an excellent communication resource can be challenging. Not anymore. School Webmasters will contact those key people at your school or in your district and make it easy for them to get their information where it will do the most good — on the website. Whether it's keeping those school lunch menus up-to-date or posting athletic schedules on the calendar, it's taken care of when you partner with School Webmasters. To understand how we can make the updates process run smoothly, here are the steps: Step 1: Monthly Reminders School Webmasters will send out monthly reminders to key school and district personnel. This is just a gentle way of letting everyone know it's time to check and be sure you've sent us all the latest information. We also provide monthly PR tips to help your staff know what kinds of information can help us turn your website into a dynamic communications tool. These little tips can help turn all of your authorized staff into enthusiastic PR ambassadors within your school. Step 2: Updates Made Easy We make this simple. We provide all authorized personnel a secure login to the client area where they can simply and quickly send us the information that needs to be added or changed. Common updates include information like school menus, school newsletters, calendar items, Governing Board agendas, photos, job openings, bids, the latest news, or anything else that will make your site more informative and effective. We'll make the updates/changes right away (usually within hours) and always within two business days for regular updates. We’ll then email the person submitting the update request to let them know as soon as their request is completed. Step 3: Site Enhancements As time goes by you will find additional uses for your website, particularly by using it as a public relations tool and a way to improve your customer service. School Webmasters will add to your site, even recommending ways to enhance and expand it to better improve the information you provide to your site visitors. These services are part of our monthly hosting/updates. This also includes the addition of informative articles that will inform and educate your site visitors (which we post if there is nothing else on your news pages…so your site visitors don’t see a static website and think it isn’t being kept current). Additional Web development stages and services include: |
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