Menu
information icon Request a Quote      dotted seperator     

School Webmasters Blog

Use the Power-Packed Punch of School Social Media Analytics to Drive Your Posts
Giving the People What They Want
02/14/2017

You’ve tried everything—pictures, video, funny memes, poignant quotes, carefully planned-out social media campaigns, calls to action, links to thought-provoking articles from education organizations and experts in your field, even shameless begging—and still, crickets. Is anybody out there? What more can I do to get people to respond to my school’s social media posts?

ADA Website Accessibility, Part II
Compliance...one bite at a time
02/09/2017

If you are one of the tens of thousands of schools concerned about meeting the newly adopted website accessibility deadline of January 18, 2018, we can help.

ADA Website Compliance, Part I
or 'Actionable steps to school website accessibility'
2017-02-07

Your school’s website accessibility is coming under fire. In addition to a flurry of complaints being filed against schools across the U.S., Section 508 of the Rehabilitation Act recently published updated accessibility requirements on January 18, 2017. This means that by January 18, 2018, you need to have your school’s website compliant with WCAG 2.0 A/AA standards.

Schools That Do More With Less
How Ridgefield Public Schools manages their school website, social media, and communications without breaking the budget
2017-01-31

Doing more with less is a beautiful concept. It allows you to simplify processes, be more productive, and use resources most effectively. For schools especially, the notion of doing more with less should be particularly appealing given stretched budgets, sparse staff, and ever-increasing to-do lists. Let me tell you how our friends at Ridgefield Public Schools (RPS) are managing their to-do list all while saving staff time and staying within their budget. 

School Choice: Something to Fear or Embrace?
Making yours the school of choice
01/27/2017

 “The very things that held ya down are gonna carry you up and up and up.” 

These profound words were said to Dumbo by Timothy Q. Mouse when he was encouraging him to fly. They may also apply to the possible changes with the incoming Trump administration regarding School Choice.

Five School Communication Goals for 2017
01/18/2017

Now that you are headed into the second half of the school year, it’s a good time to refocus on how to best reach and engage parents in this new year.

Exciting Things Are Happening in 2017
01/04/2017

We hope you’ve enjoyed the holidays and taken some time to relax and enjoy yourselves surrounded by friends and family. Instead of flooding your inbox with our typical information, inspiration, and adjuration over the holidays, we want to take a moment at the start of this new year to thank you. 

What every school administrator should know about website accessibility
Find the joy in ADA website compliance
2016-12-14

Think of website compliance as the HOA of the Internet. While you sort of hate having someone telling you what you can or cannot do at your own home, you appreciate the fact that you won’t have the Griswold’s cousin Eddie’s RV blocking your driveway all winter.

Best Practices for School Website Copywriting
Website content with a destination in mind
2016-12-06

What’s the secret to guiding your audience along a path in your school website? The answer: Copywriting with a destination in mind! With almost 15 years of experience, we’ve learned a few important lessons about writing school website copywriting tips that we’re happy to share with you.

Social Media Management 101:
Keeping up with the latest trends and employing them effectively, Part Two
11/15/2016

Welcome back, class! If you’re stepping in to this two-part series about effective social media management for schools without having read the first part, we invite you to take a moment to do so. If you're all caught up, read on!