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School Webmasters Blog

Managed for you
12/08/2016

Your support staff is busy, your teachers are overwhelmed, and administrators are wearing many hats. Now there is a solution to keeping your website current.

How to Write Content for School Websites
Copywriting with a destination in mind
12/06/2016

What’s the secret to guiding your audience along a path in your school website? The answer: Copywriting with a destination in mind! With almost 15 years of experience, we’ve learned a few important lessons about writing school websites that we’re happy to share with you.

Social Media Management 101:
Keeping up with the latest trends and employing them effectively, Part Two
11/15/2016

Welcome back, class! If you’re stepping in to this two-part series about effective social media management for schools without having read the first part, we invite you to take a moment to do so. If you're all caught up, read on!

Social Media Management 101
Keeping up with the latest trends and employing them effectively, part one
11/08/2016

So, you’ve finally seen the light and made social media a part of your school’s communication strategy. Congratulations! You've read blogs and e-books, watched DIY videos, and your school social media pages are up and running. Now what?

School Website Superheros!
School Webmasters' secret weapon for project management
10/28/2016

Find out what our secret weapon is for managing a successful website development project--and it's not what you might expect!

DIY School Marketing
10/11/2016

There are lots of reasons people decide to do things themselves instead of outsourcing or hiring a trained professional. ...

What makes the difference in a DIY success versus a DIY train wreck?
The answer is having the right foundation and tools. 

You Don’t Always Need 1,000 Words
Just a Few Good Photos
09/27/2016

There is a reason we say, “An image is worth a thousand words.” Photographs stand out in text-heavy websites, draw attention, and increase memory recall. The best photographs communicate without any text; that is the power of visual content.

10 Steps in the Right Direction: Starting Each School Year Strong
09/09/2016

It's not too late to make a lasting good impression. Whether your school has already begun or has yet to open its doors, there are some important topics that you should address to make sure you are starting each school year off right. 

Don’t Bench Your School-level Websites
They are the MVPs of your district
08/23/2016

When it comes to school websites, many schools don’t recognize their most valuable players and often don’t even put them in the game. Typically, all the focus is on the main office or district website. If you aren’t using your school-level websites as strategic communications tools, it is like only playing your second string all season.

Is YOUR School’s Website ADA Compliant?
Why accessibility matters and what you need to do to comply.
08/10/2016

If you haven’t received a letter or notification yet that your school’s website needs to be ADA compliant, consider yourself warned. Your school needs to get its website in order or face the consequences.