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School Webmasters Blog

DIY School Marketing

There are lots of reasons people decide to do things themselves instead of outsourcing or hiring a trained professional. ...

What makes the difference in a DIY success versus a DIY train wreck?
The answer is having the right foundation and tools. 

You Don’t Always Need 1,000 Words
Just a Few Good Photos

There is a reason we say, “An image is worth a thousand words.” Photographs stand out in text-heavy websites, draw attention, and increase memory recall. The best photographs communicate without any text; that is the power of visual content.

10 Steps in the Right Direction: Starting Each School Year Strong

It's not too late to make a lasting good impression. Whether your school has already begun or has yet to open its doors, there are some important topics that you should address to make sure you are starting each school year off right. 

Don’t Bench Your School-level Websites
They are the MVPs of your district

When it comes to school websites, many schools don’t recognize their most valuable players and often don’t even put them in the game. Typically, all the focus is on the main office or district website. If you aren’t using your school-level websites as strategic communications tools, it is like only playing your second string all season.

Is YOUR School’s Website ADA Compliant? It better be!
Why accessibility matters and what you need to do to comply.

If you haven’t received a letter or notification yet that your school’s website needs to be ADA compliant, consider yourself warned. Your school needs to get its website in order or face the consequences.

Public Relations for Schools
If you’re not engaging, you’re failing

As you practice school public relations, you’ll improve your school brand, connect with your community, and boost your marketing efforts. Consistent, strategic messaging with the end goal of creating and nurturing relationships with your publics is key to your school's success.

Do You Make This Mistake With YOUR School’s Website?
Beware! Don’t turn your school website into an easy target for copyright trolls.

Managing your school website can be challenging. It isn’t enough to keep it current, informative, friendly, and positive. Handling your school website management incorrectly can land you with some expensive copyright infringement problems. Find out how to have a beautiful school website and out of image copyright trouble.

Whipping Your School Website into Shape
A summertime to-do list that will please parents and improve enrollment

It's summer and if you're like most educators, you're enjoying the quiet hallways, catching up on piles of paperwork, and working on your summer maintenance projects. While your school is getting whipped into shape with new coats of paint and clean carpets, don't forget that your website needs some summer TLC as well.

It’s Not Over Yet
Communication shouldn’t go on vacation

You’ve worked hard all year long to build up a strong relationship with school families; if you want that relationship to remain strong, you have to nurture it.

Is Your School’s Communication Becoming Irrelevant?
If you aren’t using social media, the answer is yes

Your school’s students, parents, staff, and prospects are already using social media to stay involved. So choose your platform, set up your pages, and get involved!